For Immediate Release
April 15, 2010

ROCKVILLE, MD. – Image One PR Consulting, LLC has been awarded a contract to provide social marketing support for a diesel idle reduction awareness campaign that will be launched this summer in the Washington-Baltimore and Northern Virginia regions.

The Metropolitan Washington Council of Governments (COG), in collaboration with the District Department of the Environment (DDOE), the District Department of Transportation (DDOT) and the Maryland Department of Environment (MDE) is kicking off the campaign to:

  • Increase idle reduction awareness and reduce diesel emissions.
  • Promote idle reduction as a positive behavior that helps bus and truck drivers to avoid fines, save money, cut fuel costs, and reduce engine wear.
  • Improve public health, protect the environment and enhance the quality of life for residents and visitors to our Nation’s Capitol.

Image One PR will serve as a subcontractor to Equals Three Communications in Bethesda, MD. Image One PR services delivered under the contract include social marketing campaign development, communications research, messaging, media relations, partnership development and special events coordination.

About Image One PR

Founded in 2002, Image One PR is a social marketing firm offering diverse services for associations, nonprofits and government agencies. Image One PR has won more than 20 national and international awards for marketing, communications and public relations excellence, including APEX, Aster, Aurora, Communicator, Hermes Creative, MarCom and Telly Awards.

For more information, contact Bill Weger: 301-519-8040.