For Immediate Release
November 29, 2010

ROCKVILLE, MD. – Image One PR Consulting, LLC has been awarded a U.S. Food and Drug Administration (FDA)  contract to increase awareness about the benefits and safe use of generic drug products. The campaign focuses on the creation of a series of radio Public Service Announcements (PSAs) and print ads targeting seniors.

The health education campaign will center on two message themes, “Good to Go” and “Ready and Able.” Image One PR will work closely with the FDA, an agency of the U.S. Department of Health and Human Services (HHS), to disseminate the PSAs to senior centers and radio stations across the United States. The FDA Center for Drug Evaluation and Research campaign will take place over a two-month period.

About Image One PR

Founded in 2002, Image One PR is a social marketing firm offering diverse services for associations, nonprofits and government agencies. Image One PR has won more than 25 national and international awards for marketing, communications and public relations excellence, including APEX, Aster, Aurora, Communicator, Hermes Creative, MarCom and Telly Awards.

For more information, contact Bill Weger: 301-519-8040.