For Image One, promoting health and disease prevention is core to our mission. We understand the critical role that effective communications plays in reducing disparities and improving lives. Our health services are rooted in science, technology, social marketing and strategic communications.
We see a world enriched by engagement, understanding and communication. Our experts use proven social marketing strategies and tactics to change lives and transform communities.
Our social marketing services and health interventions are focused on influencing decisions and creating lasting behavioral change. We connect with people where they live, work, pray and play.
Image One PR’s social marketing practice employs science-based theories and models, including social cognitive theory and the health belief model.
- Research and Testing
- Product Design
- Campaign Planning & Engagement
- Message Development
- Media Relations
- Grassroots Partnership Engagement
Cultural Marketing for a Diverse World
By 2050, the racial and ethnic minority populations of the United States will surpass 50 percent, according to the U.S. Census.
As a result, organizations will be challenged to meet growing needs and demands for this demographic shift. Taking a multicultural approach to communication will help your organization remain relevant. Cultural competency is central to changing behavior, inspiring action, and connecting with people in their everyday environment.
Image One PR’s cultural marketing practice customizes messaging, communications products and outreach strategies based on audience insights and experience working with diverse populations on an individual and community level.
Learn more about our multicultural communications approach in: