STRATEGY drives our RESULTS – whether launching a new brand or advancing public health and education.
Excel Beyond the Bell
Project: Creating a new brand, Excel Beyond the Bell, for Montgomery County’s out-of-school time system brought together more than 130 community stakeholders.
Results: Image One PR created a dynamic brand strategy, including naming, logo, messaging, website, brochure and video. We earned national recognition for the effort, receiving Hermes Creative, APEX, Ava, MarCom, Silver Communicator and Telly Awards for Marketing Excellence.
Lutheran Services in America
Project: Lutheran Services in America (LSA), one of the nation’s largest nonprofits, wanted to raise its national profile and increase awareness about its first online auction, Trading Graces. Image One PR created a national media campaign during the December holidays focused on “regifting” for the right cause.
Results: 18 million media impressions, including ABC World News Tonight, Forbes and the Washington Post. Image One PR won two Silver Communicator Awards in the single placement and national campaign categories. More than two million visits to the LSA website.
U.S. Food and Drug Administration
Project: To increase awareness about the benefits and safe use of generic drugs among seniors, Image One PR worked closely with the U.S. Food and Drug Administration to create radio Public Service Announcements and print ads. The health education campaign centered on two message themes, “Good to Go” and “Ready and Able.”
Results: The “Ready and Able” print ad was recognized by the 23rd Annual APEX Awards and was distributed to more than 3,300 senior centers nationwide. The PSAs were distributed to radio stations across the country generating millions of media impressions.
HUD’s Neighborhood Networks Week
Project: The U.S. Department of Housing and Urban Development (HUD) sponsored an annual Neighborhood Networks Week. Image One PR created a marketing strategy, tagline and special events for the summer celebration recognizing the achievement of hundreds of HUD community technology centers across America.
Results: A new tagline, Connecting Families with the Future, marketing materials and live web events with NASA and the WNBA. Neighborhood Networks stakeholder participation rose to its highest level in four years.