For Immediate Release
July 15, 2011
ROCKVILLE, MD – Image One PR received a 2011 APEX Award of Excellence for a print ad created for the U.S. Food and Drug Administration (FDA). The ad was distributed to more than 3,300 senior centers nationwide as part of a health education campaign designed to increase awareness about the benefits and safe use of generic drug products.
The effort focused on the creation of a series of radio Public Service Announcements (PSAs) and print ads targeting seniors. The campaign centered on two message themes, “Good to Go” and “Ready and Able.” The Ready and Able print ad was recognized by the 23rd Annual APEX Awards, which are based on excellence in graphic design, editorial content, and the ability to achieve overall communications excellence. More than 3,330 entries were received for the 2011 awards competition. For more information about the awards, visit www.apexawards.com.
Founded in 2002, Image One PR is a social marketing firm offering diverse services for associations, nonprofits and government agencies. Image One PR has received 29 national and international awards for marketing, communications and public relations excellence, including APEX, Ava, Aster, Aurora, Communicator, Hermes Creative, MarCom and Telly Awards.
For more information, contact Bill Weger: 301-519-8040.