In his new book, “INSPIRE GOOD: Nonprofit Marketing for a Better World,” Veteran Marketer Bill Weger delivers innovative strategies that help nonprofits overcome barriers to success. Several new nonprofit marketing books published recently have highlighted nonprofit communications, but INSPIRE GOOD takes a fresh look at the critical role of marketing in the rapidly evolving independent sector.

Weger is the founder and senior partner of Image One PR. He began his communications career at the American Red Cross more than 25 years ago and has received 40 national awards for marketing and public relations excellence. Published by Trafford Publishing in December 2011, the new guide shows nonprofits how to think proactively and extend their reach in the new era of social media, while also providing new techniques and tactics for marketing like a big corporation and government agency.

“INSPIRE GOOD: Nonprofit Marketing for a Better World is a savvy discussion of the complex intersection of philanthropy, nonprofit business, media cultures and marketing,” said Lutheran Services in America (LSA) President and CEO Jill Schumann. “Smart, encouraging and practical, INSPIRE GOOD is good inspiration for nonprofits to tell their stories in ever more effective and engaging ways. This new book should be on the reading list for any organization seeking members, donations, volunteers or partners.”

Holly Ross, Executive Director, NTEN, noted the book “gives nonprofit leaders a soup to nuts introduction to the role of marketing your cause. You may THINK you know what marketing means, but after you read this book, you’ll KNOW.”

The 196-page publication is available in hardback, paperback and electronic edition through online retailers, including Amazon and Barnes and Noble – with prices ranging from $3.99 to $26.00. The book includes marketing and branding insights from several leading nonprofits, including:

  • The American Red Cross
  • YMCA
  • Lutheran Services in America
  • Network for Good

Founded in 2002, Image One PR offers diverse services for associations, nonprofits and government agencies. Image One PR has earned 30 national and international awards for marketing, communications and public relations excellence, including APEX, Ava, Aster, Aurora, Communicator, Hermes Creative, MarCom and Telly Awards.

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