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Colors and Culture: Points to Consider

Fall is here, putting on a spectacular show of colors in both rural and urban landscapes. You can spot bright yellows, deep purples, rich reds and glorious shades of gold and brown in many parts of the country. Autumn and its vibrant hues are ubiquitous. But what do...

Multicultural Communications for Nonprofits Featured in PRSA Tactics

By 2050, the racial and ethnic populations of the United States will surpass 50 percent, according to the U.S. Census. Nonprofit organizations will be challenged to meet growing needs and demands for a diverse society. Taking a multicultural approach to communication...

Nonprofit Marketing Book Receives 2012 Platinum Hermes Creative Award

For Immediate Release May 30, 2012 ROCKVILLE, MD – Image One PR received a 2012 Platinum Hermes Creative Award in the book/publications category. Written by company founder and marketing veteran Bill Weger, “Inspire Good: Nonprofit Marketing for a Better World,”...

New Nonprofit Marketing Book Inspires Good

In his new book, “INSPIRE GOOD: Nonprofit Marketing for a Better World,” Veteran Marketer Bill Weger delivers innovative strategies that help nonprofits overcome barriers to success. Several new nonprofit marketing books published recently have highlighted nonprofit...

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